Why Canadians May Rethink Life Insurance in 2027

Canadian individual life premiums reached a record level in 2025, showing continued demand for long-term protection.
Whole life remains particularly important, while term and universal life are also gaining from evolving consumer needs.
Changing family structures and financial responsibilities are prompting consumers to reconsider when and how much coverage they need.
Advisors may increasingly frame life insurance around evolving financial needs rather than traditional milestones alone.